From oct 2010 my educational posts are published only on Pip

21 juli 2011

Stardoll goes younger with JCPenney



JCPenney's Stardoll 'fashion' line is now released in US stores and virtually in StarPlaza. Stardoll has users in a wide age span (older than most people would think probably) and it's hard to target them all - and even though it says 8-16 on the wall it seems they are focusing more on the lower ages from now on. If the ads would promote teenage girls in the same outfits maybe someone 16 would want it - a Hello Kitty kind of cult style, at least I didn't want the same style as my little sister when I was twelve even.


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