An interactive video on sign language

I got the mission to make a game for sign language but realized that if there is something that deaf people have loads of on the Internet it is games. The language must be visualized through video as both hands and face are required. So I modified the mission to interactive video production and looked for inspiration. First I found MegaVega who have produced lots of videos with tunes that children like translated by sing language dance moves. I'd love to see them as background dancers in some music children's show.

I liked them, but needed to show them to some deaf eight year olds to know if they would appreciate it. They sure did, but they also showed me what more they like on YouTube. Vanessa Hudges! But they can't here? No, but many music videos are build by short often romantic stories whith no long incomprehensive dialogues. They are very visual, emotional and tell their own short story.

I've further been looking at the Magnum Pleasurehunt game, and a handfull of interactive stories where the classic man from La Linea is my favourite - short sessesions and very simple choices and stories.

I will also further explore the possibilities with web cam games and timing games as Guitarr Hero to see if I can offer a set of signs to use for different purposes - to put a song together in the right order on the right time or to collect items through knowing specific signs. There is not much done so the field is open, but it is also difficult as I don't know the language and the Swedish target group/sign language source is very small. To be continued...

iCarly vs. Shaun the Sheep

Swedish kids younger than 7 years old are devoted to public service children’s TV-channel. There is not really any competition. The public service is the only provider of programs for children from 6 am to 8 pm in Swedish. Other Swedish channels broadcast programs for children an hour at most in the morning and one in the evening. Then there is Nickelodeon and Disney Channel dubbed to Swedish and broadcasting all day, BUT with commercial breaks and other hidden agendas.

Swedish parents choose public service for their kids, produced especially with Swedish children… and Swedish parents in mind. I do, and everyone I know do too. Overall this means programs that are for example gender neutral and diverse and that we think are suitable for kids. There is obviously a gap in the commercial alternatives and what parents want for their kids that public service fills up.

When the kids turn 7 they get the power to choose themselves, and most often they switch channel to Nickelodeon. They think of public service as fun and exciting, while Nickelodeon is considered to be more cool (though also fun and exciting). I’m not sure this tells me very much. Kids say that any program they watch is fun, no matter what the content is.

I tried at home to ask my Nickelodeon watching 7-year old girl to explain why she prefers Nickelodeon. My personal guess is that it presents cool girls and boys (not grown ups, but not kids) and their social relations. It has some sort of romance and what to come mystery about it. I cannot come to think of any specific word that would represent all this to a 7-year old girl and my test object replies – because it’s more fun. It is also self-chosen and completely free from obligations and expectations. Is it fun only maybe?

Then I try ‘What’s the most fun program on the public service channel?’. ‘Shaun the sheep’ she answers and in that battle iCarly is apparently the winner.

My 9-year old has left TV completely since about a year. It’s all the Sims, moviestarplanet.com and Stardoll to her. And to her friends. They are not interacting online yet, but they play it together either several girls by the same computer or via phone. Yet most of the hours she spends alone decorating her virtual suit or creating a movie.

With the immense and immediate popularity of iPad and iPhone amongst very young children the commercial opportunities within the edutainment business is growing fast. Finally we see high quality both fun and educational productions for kids available at very small costs. How much timespent will these alternatives steal from traditional TV for the younger children? How will the needs for and requirements on public service change with that? And the older kids, will they ever return from the computer?

CSR låter roligt, utvecklande och effektivt

SvD skriver idag om att upp emot hälften av alla chefer i kommun och landsting går i pension de kommande 10 åren och hur viktigt det blir för dessa arbetsgivare att jobba med sina varumärken för att locka kompetens.

I samma tidning intervjuas (H&M's CSR chef angående företagets hållbarhetsarbete. Jag tänker att de vänder den mest tänkbara kritik de kan få till sin fördel genom att jobba aktivt med problemen.

Jag har tidigare alltid tänkt att det inte spelar mig någon roll huruvida företagens hållbarhetsarbete främst är en strategi för att främja varumärket eller för att rädda världen - arbetet blir ju gjort och det är det viktigaste, men på sistone har jag ändrat mig. Det räcker inte att bara tala om att man arbetar för hållbarhet. Alla måste arbeta för att alla andra också ska kunna bli bättre. De måste dela med sig av kunskapen om vad de gör och hur de arbetar. Målet måste vara ett mer hållbart arbete för alla för att resultat ska uppnås.

Kommun och landsting är för mig idag lika med tråkigt, icke utvecklande och ineffektivitet. Ska de locka mig ska de skapa varumärken med ett gemensamt mål om hållbarhet på alla fronter vilket för mig låter roligt, utvecklande och effektivt.

Social network games challenges

Yesterday I met a group of studens from the current Media Manegement course on Stockholm School of Economics. Robin Teigland has challenged them to study value networks and we narrowed the task down to an area per group. One group is challenged to analys the Turkish market and another will focus on the impact and risks of the Facebook and iPhone/iPad dominance. I thought it's good they focus on what's now and tomorrow instead of what was yesterday. There are many questions, but very few answers...

Turkey is an interesting market when it comes to social media due to their Facebook presence. At least 70% of their technographics have an account (I have seen higher figures before). Is it possible to break in to Turkey without using Facebook as the platform?

Facebook filters what is accessable on their platform both by the age limit, rules on gambeling and other american ethic ruled content. Will we be stuck with Farmville gamedesign forever?

iPad and iPhone are offering new habits of gaming - you can play social games where ever you are and will soon not have to sit by your computer - why would you then? How are the present flash-based online social games going to compete with new portable game offers?

For example World of Warcraft had their name very stable on the map even before the Facebook era and some of these games have made themselves social also outside the computer. These phenomenas seem hard to break, they have managed to keep their community outside Facebook through being something much more than only an online social activity. Is it possible to introduce a social game outside Facebook again? Is it only possible by adding a real life experience on the game maybe?

PS3 Games - E3 2011 - Guitar Hero 5

Pay for Minecraft if you like it is one story of success.

Read about social StarCraft in Swedish by Simon Sundén.