Ingen nyhet att kvinnor spelar, men rosa spel är ännu ocreddiga

Expressen skriver om 'nyheten' att andelen spelande kvinnor är lika stor som andelen män - men det vet vi väl ändå nu. Stardoll och King.com har i alla fall övertygat mig för länge sen om att jag trodde rätt.

Mattias Snygg tror inte alls på principen med rosa spel.
- Det finnsspelutvecklare som med-vetet riktar sig till kvinnor och unga tjejer som målgrupp och mängder med undersökningar om vad tjejer vill ha att använda sig av, men jag tror att det enda sättet att göra riktigt bra spel på är att göra dem så som man själv vill ha dem. Likheterna är större än skillnaderna när det kommer till vad för storts spelmekanik som tilltalar män och kvinnor.

Det är däremot som alltid trist att se att 'rosa' spel alltid anses vara skit och meningslöst att utveckla alls. Hade jag trott på det hade antagligen Stardoll sett helt annorlunda ut idag.

Både vad gäller de rosa spelen och alla andra spel blir det väldigt viktigt, precis som Mattias Snygg säger - att man ska göra spel som man själv skulle vilja spela - att tjejer fattar att de ska utbilda sig till speldesigners och delta i utvecklingen av spel: Speldesigner verkar fortfarande uppfattas som en helt manligt yrke om man tittar på ansökningarna på högskoleutbildningarna - say what? För mig är det där nyheterna borde fokusera nu.

Farmville for kids

Both Stardoll and Girlsgogames have lost quite a bit of traffic the last year. To Facebook??? Many of the users are too young though and there are more parents than I who know that Facebook was made for an older audience and that it is most uncertain whether it's suited for kids. But there is unexpected competition anyway.

My 8 year old girl used to stay a lot on both Stardoll and Girlsgogames. She's not anymore, she plays Farmville. But then you need friends on Facebook? Says who?

She plays it mostly on the iPad somewhere around us where we are at the moment. We can hear her comments and questions and easily help her out when required. And then her dad forwards messages from her neighbour - the son of a colleague at work. He thinks she's not working enough to enlarge her farm. She replies through the dads that he should make his farm look a little nicer. Back and forth it goes. They've been playing for some weeks now. Through their dads accounts without ever seeing Facebook.

The image from Mashable provides great figures on Farmville usage.

Girls' Games II - 2010

In 2010 7-10 years old boys play football and/or hockey. Girls too, 'it’s so good with team sports'. Then girls also do the gymnastics, ride horses and dance. No boys do that. Obviously it’s not considered important for the future.

Girls’ and boys’ outfits are more clearly separated both in colors and styles than back in the 80s, and the toys provided are still different according to current gender. Girls play with Littlest Pets and boys with Star Wars dolls, sorry figures, and Pokemon collectibles. Barbies are often passé already by 7. The ‘throw ball on the wall’ game has completely vanished. There were of course little commercialism in that, and no status gained.



But even though girls and boys seldom mix, the love games appear in the same age as before, around 7 or 8, and offer opportunities to spend some time together. Otherwise it’s only in computer games that I see girls and boys unite.

Today the computer experience starts a lot earlier though. Seven years ago we played on Disney.com with our one year old daughter. Today our youngest boy’s first words in the morning are ‘I want to play the veggies’ (veggie samurai for iPad).

My girls and their girl friends join at someone’s place playing Indiana Jones or Wii , and iPet. The family favourite is Little Big Planet. The girls spend most of their gaming time customizing their sackboy while dad is running the game forward.


The girls also play online. I’d say none of their male friends would ever join in the favourites girlsgogames or Stardoll, but otherwise it’s both online and by the consoles that they and their class mates find a common interest that today is gender neutral. The girls sit in the phone with Eliot and Linn while playing Panfu. They suddenly spend a couple of hours at the boy next door – playing Star Wars – a game they would not choose themselves, but that is fun enough and the console itself is not a problem.

Somewhat we’re back to the start of the games. I’d say many children don’t see the games, computers and consoles as male gendered. They don’t see them as techniques or machines, but as media for entertainment. They are not afraid to handle a joystick, even though I admit that the girls still want to watch for a while before trying a game, while the boys just jump into the game giving it what it takes.

Why this has changed lately? Both computers and consoles have become a standard in our life style? Lots of dads (and some moms) keep buying new consoles and want their kids to play too? Computers are both tools, entertainment and communication today?

I know I generalize a lot. Also there are more local preferences today as the supply is much wider than 30 years ago (at least in Sweden who has shifted from a social state to a capitalistic model), but I have also run communication with millions of girls word wide for the last 5 years, why I believe there is some truth in these generalizations.

There are some stronger separations in real life toys and spare time occupations than 30 years ago though and there are yet not many games that are built for girls by girls, or even for boys and girls, by girls. And why don’t women play as much in the middle of their lives and returning stronger than men later on. And what do the girls find so great about the sackboy? To be continued…

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