It doesn't have to be broken to need a change

Luke Williams talked about how to be and not to be disruptive. I use to avoid people who have written a book because they tend to market it with a catchy and quotable summerization presented with an attitude and a big sapient smile. Maybe I didn't think that the concept of distruptiveness was possible to summerize well, but I guess Luke proved me wrong.

In a business world of nonstop change, there's only one way to win the game: transform it entirely. This requires a revolution in thinking—a steady stream of disruptive strategies and unexpected solutions. In Disrupt, Luke Williams shows exactly how to generate those strategies and deliver those solutions.

He kept his promise. I feel I can use some of his catchy quotable summerization as a checklist more or less.

- Don’t build what people want, build what they don’t know they want. (Ford said it and Steve Jobs is a master of it.)

- It’s hard to be disruptive because we want people to like us, we don’t want to separate from the flock.

- Disruptive is the opposite of control and stagnation.

- We tend to like and favor ideas we already know - those that fit in to what we know from before.

- Being intentional unreasonable prohttp://www.blogger.com/img/blank.gifvoke new ideas.

- Identify clichés and make a contradictory to find something that nobody else does, something surprising and disruptive.

- It doesn’t have to be broken to need a change.

(Socks are sold in pairs of two - no at LittleMissMatched who sell socks in three for mixing and for the one you always loose.)

FourSquare co-founder Naveen Selvadurai prolonged the list with
- The more unexpected the higher outcome.
- The more predictive the easier for competitors to copy.

When building Stardoll we have been stuck in and practiced each and everyone of these problems. I just wich that I had had these tweetable oneliners to lean on by then. It never worked very well just saying 'Girls will like it'. On the other hand, it will always be hard to convince everyone, or even anyone, that you are not crazy but the rest of the world is.

Read about crazy genius Steve Mann and Dave Asprey.