It doesn't have to be broken to need a change

Luke Williams talked about how to be and not to be disruptive. I use to avoid people who have written a book because they tend to market it with a catchy and quotable summerization presented with an attitude and a big sapient smile. Maybe I didn't think that the concept of distruptiveness was possible to summerize well, but I guess Luke proved me wrong.

In a business world of nonstop change, there's only one way to win the game: transform it entirely. This requires a revolution in thinking—a steady stream of disruptive strategies and unexpected solutions. In Disrupt, Luke Williams shows exactly how to generate those strategies and deliver those solutions.

He kept his promise. I feel I can use some of his catchy quotable summerization as a checklist more or less.

- Don’t build what people want, build what they don’t know they want. (Ford said it and Steve Jobs is a master of it.)

- It’s hard to be disruptive because we want people to like us, we don’t want to separate from the flock.

- Disruptive is the opposite of control and stagnation.

- We tend to like and favor ideas we already know - those that fit in to what we know from before.

- Being intentional unreasonable prohttp://www.blogger.com/img/blank.gifvoke new ideas.

- Identify clichés and make a contradictory to find something that nobody else does, something surprising and disruptive.

- It doesn’t have to be broken to need a change.

(Socks are sold in pairs of two - no at LittleMissMatched who sell socks in three for mixing and for the one you always loose.)

FourSquare co-founder Naveen Selvadurai prolonged the list with
- The more unexpected the higher outcome.
- The more predictive the easier for competitors to copy.

When building Stardoll we have been stuck in and practiced each and everyone of these problems. I just wich that I had had these tweetable oneliners to lean on by then. It never worked very well just saying 'Girls will like it'. On the other hand, it will always be hard to convince everyone, or even anyone, that you are not crazy but the rest of the world is.

Read about crazy genius Steve Mann and Dave Asprey.

What is the most disruptive - full time conntected or fully disconnected?

Keynote speaker Amber Case (@casorganic) turned out to be the most charming personality ever. She is that sort of person replying every question with a smile and a ‘thank you’ before answering. Telling her story she laughs over and over again, enjoying the world and the people in it.

Amber showed us the story of Steve Mann, an amazing half maniac creative genius from the 80s still active today. We laugh at him because he was so out of the box but he was really ahead of everything – so far in front of us we couldn’t realize it, crazy enough to try out things before they were possible. This made me think of who is that Steve Mann character of today. Who is considered full feathered crazy but will be recognized as genius in 20 years?

Maybe we soon after met that person in Dave Asprey. Dave himself challenged Amber already at her speech asking her if she was only passively talking or if she was actually doing any cyborg practicing herself, which she replied that she did. She, just as Dave himself, measure everything she does. Statistics about you and your body seems to be interesting to the scientists and you can’t avoide the sense of elitism as often with cyborgs. There is always a fine line between health and support and superhumanpowers.

I interpreted Dave’s story about going from a super clever 150 kg computer addicted guy in his 20s to an (almost) normal functional family man with the help of happiness data as a story of healing – a remedy. He has found a way to control his mind and not let it do unhealthy choices, but on the contrary, only do what makes him feel good. You get a little scared by this man and yet I’m wondering if he’s not the Steve Mann of our times. Will we in 20 years look at him and see that he was right even though his practice will seem disruptive even in the future?

Susan Maushart discovered just as Dave that the fulltime connected life can have bad impact on the health of a family, and so she disconnected the entire family for a year – including 3 teenage kids. I wanted to ask her what she believed that the kids will say about it when they are 40... My mom experimented with our lives...or My mom did a real good move back then... To be completely disconnected today means that you put your kids outside both communication with school and moreover with their friends. Again this might have been the only remedy for this family, but I feel that I will not try it at home.