The Gucci ads give pretty much the same mood expression as the Ralph Lauren fall style - bored bought women. Looking at the entire collection it's kind of sad they choose that approach as the styles in fact are colorful and vivid. It's full of life, but the ads remove all spirit from the wearer. It presents the drug dealer VIP room behind the dance floor or the late night when all the excited Donna Summer fans have left. They probably want to connect it to the mid 90s blasé top models in the same place and mood.
The catwalk reminded me more of the 70s Cher and Lindsay Wagner, by that time natural beauties with elegant and still young and creative looks. That type I'd love to be.
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