From oct 2010 my educational posts are published only on Pip

22 jan. 2011

Different opinions are great - different goals are not

Different opinions can lead to the most magic end result ever. When being in the middle of the process you probably go home from a discussion of different opinions and complain 'she's always persisting with her idea about bla bla' and you feel frustrated. But in the end, when a fantastic product is released and you look back on the production, you realize that it was great to get all aspects, knowledge and ideas put together into the best ever set. That you were wrong in some ideas and right in some and that you're happy that your colleague was so persistent.

Having different goals is the opposite. It results in endless lead times, eternal discussions and a half as good product as it could be. Must remember to not mistake one for the other.

16 jan. 2011

Wonderful Drawn on my own


Wow! Drawn - What a game. There are not many games I like to play on my own, with no company, but this I do. I want to solve the puzzles and riddles and patterns on my own. I want to be the clever one finding my way through it. There is no time pressure, a few hints to help me solve the tasks if I need to, objects to save for later tasks and wonderful magic graphics to melt into. It is creative, letting me be creative too.

10 jan. 2011

De Andra - Onormala - Obegränsade

Jag läser Kvinnor män och alla andra av Jens Rydström och David Tjeder. Inget nytt under himlen, men det tål att påminna sig själv om detta emellanåt.

De maktägande skapar de andra och beskriver och definierar dem som avvikande för att skapa den normalitet som omsluter dem själva och gör deras livsval självklara och naturliga. De Andra reduceras till sin annorlundahet, så att en kvinna bara är kön, en homosexuell bara sexualitet, en invandrare bara etnicitet och en person i rullstol reduceras till sin funktionsnedsättning.


Jag har aldrig velat vara normal. Normalt är begränsat. Normala normaliserar.

3 jan. 2011

Vart tar kilona vägen?


Veckorevyn försöker sig på en kommentar av den kroppsfixerade mediebilden (läs artikeln i dagensmedia.se). Det är svårt att göra rätt eftersom alla mottagare befinner sig i/med olika medvetanden och just deras målgrupp har det riktigt svårt med verkligheten.

Många har ingen aning om att de tycker som de gör enbart för att det har blivit det normala. De tycker rätt och slätt att tjockt är fult och inget annat.

Andra vet att vi matas med bilder av smala människor och lyckas ta sig så långt in i debatten som att de vet att det är så... men sen köper de ändå de tidningar som presenterar idealen eftersom de ändå lockas av det smala idealet. De kan inte stå emot... och är ofta lite arga över det.

Sen finns det de som är medvetna och som väljer bort de medier där de skeva idealen härskar och de som är medvetna men som inte bryr sig och med sitt medvetande inte låter sig påverkas, utan kan se på tv och ändå tycka att olika människor är snygga. Dessa är inte starka köpare.

På Stardoll försökte vi länge göra dockor som var lite mer 'verklighetstrogna' - alltid smickrande snygga för att inte förolämpa någon kändis, men ändå i ett format som motsvarade verkligheten. Kommentarerna flödade på dessa dockor. Vanligast var 'hon är inte så där fet'. Särskilt mycket rabalder var det om Beyoncé. Är man så snygg som hon lyckas mediebilden faktiskt radera lite extra sköna kurvor ur unga tjejers medvetanden! På dockor som Raven Symone var det aldrig någon som klagade, trots säkert 20 svunna kilon. (not: går inte att se dessa diskussioner idag då dockornas kroppar statiska för snabbare produktion och kommentarerna kretsar kring PR för de egna användarkontona och försäljning av kläder på dessa)

Kommentarerna till artikeln i Dagensmedia visar just på svårigheten att träffa rätt, och jag håller nog med Äppeldrycken Merry om att antingen måste man stå på sig hela vägen, och annars gör man inte någon nytta alls.



22 dec. 2010

Pure White



It's easy to see if something white is soiled. When it's white it is clean. It doesn't say much but that it is free from bacteria, dirt and contagion.

White is also asleep. A still soft and embedded sleep for frozen buds. A long wait for spirit and energy to raise again. White is hiding things for later... when it's getting warmer. A white lie.

White clothes and furniture are for the luxury ones - those who have hired people taking care of the household and the kids. Else they are doctors with demands to display their cleanness. The futuristic bacteria free style was seen on the catwalks this spring, but right now the white trend is reflecting the hard upcoming winter. Snow and Ice are the inspirations. No idea to complain. We can't change the weather - or yes we have - but we can't change it right now. Let's just embrace it. The winter is here to stay.

(Chanel fall 2010)






White is untouched. Nobody's been there. (the street outside my door in nearest stockholm suburb)


gray
orange
green/yellow
blue
pink
purple

21 dec. 2010

The wishlist of a 9 year old girl

A mobile phone as she's always using her friends' to call mom with and as it's good to be able to pay for the subway if needed sometime.

Actually any LEGO products, but especially the Harry Potter and City range. Starwars is not on the wishlist but when she got it for her birthday yesterday she immediately spent an hour putting it together.





She's got lots of Top Model products from before, but this was hightly wanted.

Still crush on cuties.

A real dog! Although she is afraid of them...


I guess I have to note that my kids always have access to any games they want, though last year there were premium memberships on Stardoll and Panfu, but not this year.

18 dec. 2010

Girls amaze with the right incitaments

When working with Stardoll I got amazed by the users almost every day. They did the most surprising things, maybe not what you expect 11-year old girls to do. When getting the right incitaments million of young girls get extremely high tech and business minded.

In the beginning there were no ways to get Stardollars but through paying real money. Only a few percentages can convince their parents that it is worth it and millions of girls stood stone-broke. This made them very creative. There was a flood of valuable and great suggestions on how they could earn Stardollars. Mini games was a model they knew from other communities, but they also suggested starting own stores, sell their old stuff, get ads on the site, write styling and gossip blogs, become an in game profession or just to get some money every day for logging in. (This was long before any Facebook games). Very few girls asked to get presents as it is part of the game to choose your purchases to create your own identity.

As soon as they got the feature to sell their old stuff and more, they became the world's best promotors and marketers. They used all forums available to announce their sales, to present themselves, to get friends, to make themselves interesting. They try out different messages and learn the effects. They soon learned how to use gift cards to offer eachother real money in purchases instead of Stardollars only as intended.

When starting local campaigns offering special items to different markets, the girls showed advanced tech skills. They easily found out how to track and use a proxy servers and vpn's to take advantage of all offers. Bloggers scan all local version and report where to find what. Through this work they get lots of readers on their own blogs, lots of pageviews and money through ads.

When offering Stardollars in reward for playing mini games, there were soon girls connecting systems/bots for cheating. Overall we learned that if there was a chance that anyone would be able to do something unintended, they would. Sometime they found out an extremely tricky pattern of logging in and out and clicking different buttons to get blue hair and so on.

This is only positive! They are devoted and engaged and it's extremely important to see how the right incitament can get any girl interested in technique and business. It only tells me that education in schools have not yet understood this.

3 dec. 2010

Eco product development from WWF

Fantastic product development! “Save as WWF, save a tree” is a plug-in enables documents to be disseminated as pdf files that cannot be printed.

No more needed to be said but read about the entire concept on WWF.

27 nov. 2010

Med olika perspektiv

När jag gick Tegnérgatan fram igår fastnade jag i snön när jag glimtade en underbar helkroppsfigur stående inne på ett galleri. En staty, fast målad, kanske gjord i papier maché, kanske något annat material, och så fin. Hon var nästan naken, med bara en tunn genomskinlig voile över sig och fötterna flöt över i sin nakenhet direkt i de högklackade skorna.

Jag gick in och hittade vackra böcker på en stubbe och mängder med tavlor där konstnärinnan Lotta Hannerz har jobbat med perspektiv och dimensioner på olika sätt. Kreativt, roligt, smart, uppmärksamt, sorligt och vackert.


22 nov. 2010

Take care of the smurfs for me today

When I started to play Farmville I got that 'aha' feeling. This is how it should be done. Today I say ok, every game can't be done exactly the same, it's not fun in the long run. But here is a version with those additions making it wonderful. The foundation is the same but as the Smurfs got a known history there are so many stories to build on. The presentsmurf brings me presents ever day, the firesmurf puts things on fire. There are different houses to buy/build for different effects and reasons. This is to me an improved and updated version of Farmville. Plus that the smurfs are lovable and always have been.

Smurf's Villag is for free on iTunes AppStore

More on the Farmville Aha feeling

Additions: Several blogs are reporting on the payment issue - when assigning you add your ITunes account and the kids easily make the money just click away...