Old and new in a wonderful mix

I love when you recognize something from the history, take it to our times and the mix goes all new. You get a sense of both history and of future in the same breath.

The first plastic wrap hairstyle is one of Kate Cusack's wigs - a fantastic mix of the strange 1800 century fashion with powdered pompous curls, and today's plastic orgies - both so unnatural. They remind me of how trends change even though we can't see them while we're in the middle of one. It would be weird wearing both the originals and this wig today.

The second is a promo picture for the CuldeSac Crazy Hair Art Workshop and is a fascinating mix of new techniques and an old fashioned almost etno style. It's one potion of russian, one of medival and a big one of future. I guess maybe Catherine the Great would have been proud to wear this overwhelming powerful hairstyle while we today prefer more sublte signs of wealth and power such as manicured nails. These are the times.

Orange är osvenskt

Det är höst. Allt blir orange. Orange är ett hopplöst ord, går inte att böja. Oranget. Orangea. Fult.

Innan 60talet fanns inte orange i Sverige. Då var det brandgult. Och det är ju brandgul naturen blir just nu. Inte orange. Intensiv men inte saftig.








60talets orange var helt ny. Syntetisk. Gräll. Hållbar och inte urtvättad. Unga tjejer på Stardoll köper helst inte orange kläder eller prylar när de ska göra sig fina. Orange är sällan fint på riktigt. Det är provokativt, skrikigt, signalerande, högljutt, men inte på ett tufft sätt, utan nästan desperat. Den stora massan unga tjejer har inte nått dit i sin identitet ännu. Några har, några vill aldrig i hela sitt liv sticka ut, och andra kommer dit senare i livet.






Man är synlig eller flummig i orange - kreativ. Inte så många vill varken sticka ut för mycket eller verka ofokuserade. Det är mycket osvenskt.

Vi svenskar spanar mot mer naturinspirerad jugend för att känna oss trygga med den gamla hederliga brandgula färgen. Allemansrätt är ett begrepp vi värnar om. Och apelsinerna måste ju fraktas så långt. Vi tänker på miljön och slår ett slag för det brandgula.








Giles fall 2010


Erdem fall 2010


om lila
om rosa
om blått
om grönt och gult

om sverige ur någon annans ögon
om när jag känner mig svensk

Prezi still for early adopters

Now when I've run my presentation at Disruptive Code I can ventilate my thoughts from the hours I've spent with the Prezi tool.

You find and work with this web based tool online on Prezi.com since 1,5 years now. For me who is a really lousy Power Pointer, and who is working on a PC and therefore can't access Keynote, this Prezi tool was a fun option. The presentations look different, more narrative, less bullits, and more fun. Suits me.



You more or less through all the information you've got on one big sheet, more like a mind map, and then place them in the order you want to display them. The effect is as if a camera is screening from one info piece to the next. Makes you kind of sea sick, but is visually different from the power point view which offers an entirely different experience. I'm not completely convinced that it's better, but I had to try it out.

The thing that striked me the most when working with the tool is how poor it is though. There is no functionality, no options. The least you could ask for to not get dizzy yourself is 'align', different fonts or send to the very back/front, or at least 50 templates, or even better - any template shared by any user. It took me a second to learn how to build a presentation, it took me hours to create it.

Then I remembered - I'm still an early adopter, spreading the word, making the hype. The feature is visually fun, it's innovative, surprising, and for free. They can afford to release it with small bugs, and shortages. I can't upload 10 4 kb illustrations without the pres being too big, and yet I will try the tool out for the effect and alternative.

And then they can add and add and add the features that the users ask for, one by one, and live on this for a long time. If they put in all the functionality that Power Point offers, they have a chance to be the best tool for some time... until something new arrives. Then they will have to do some innovations again.

Geoffrey A.Moore 1991 - Crossing the Chasm - from early adopters to slaggers.

In fashion I go for version 1, in tech for version 2

Online is real life

Almost every little meeting, every little chat I run with someone new to me, generate a lot of thinking afterwards. Phrases from the conversation pop up here and there in my mind, probably those words that mean something more, that have something deeper and more interesting to say than what was said in one phrase.

When reading a post in wired this morning on how online friends are almost as valuable as real family, a phrase from such a meeting yesterday pops up. I saw a previous post to this yesterday morning, but didn’t bother to read it. Young people identify with their online community almost as much as their own family is so obvious to me that I don’t need to read a post about it. It’s superfluous information, maybe good to remember sometimes if you will need to convince someone else.

Now the phrase added to my mind yesterday was ‘The online community life is as real as the physical life’.

This statement is so much more interesting. It’s the reason. If you accept this reason it is also evident and self-explaining that people spending much time in a community, feeling support and feedback from others, building up an identity both visual and mental probably feel that this is as big part of their lives.

Also if you know that for example Stardoll was created as a resource or a refuge from the intriguing and tensed school yards and homes that often cause young girls a lot of disruptions and dissatisfactions, then it’s no wonder that they feel more safe and comfortable in their online community life than at the dinner table or in the classroom.

I can't even call online for virtual anymore. Virtual life is as real as... the rest of my life.

Please flip in Alicjaf13’s Album to be amazed by how much time she puts on her online Stardoll friends and identity and there is no doubt anymore. Also remember that the background images don’t exist, she put them together from hundreds of other objects. She has spent weeks on this Album only. More time and for the moment maybe even more love than her own family.

iPadlekar för 2 åringen - och för mamma

Som innehavare av en iPad och tre barn - 2, 6 och 8 år gamla - kan jag bekräfta att iPadden är en underbar leksak för oss alla. Mest spännande är kanske att 2 åringen Zack så lättvindigt spenderar timmar med flera appar. Dessutom försöker han sedan på samma lite världsvana touchscreenmanér få den stationära skärmen hemma att interagera med honom. Och blir lite irriterad när den inte svarar hans söta fingrar. Känns som ett krav för den kommande generationen.

Förutom klassiker som att färglägga, memory och finn fem fel finns en helt annan sorts lekappar som är oslagbara för den minsta, och även tidsfördriv för de äldre.

Veggie Samurai (22 kr)
Dela grönsakerna som någon kastar upp i luften minst ett par gånger och akta dig för giftflaskorna för annars dör du. Hela familjen kan spela länge och väl, men Zack är den enda som vaknar med orden 'Jag vill hacka grönsaker pappa'.


Art of Glow (7 kr)
Lite knepigare att komma igång, men färgeffekterna när man väljer form, tempo för blinkningar och upprepningar av fingerdragen, är iögonfallande. Med tiden vill man försöka forma något realistiskt också, men för Zack räcker det med vackra neonmönster som rör sig över skärmen. Touch - respons räcker långt.


MewMew Tower Toy (22 kr)
Stapla katter på varandra tills stapeln vinglar och katterna hoppar ner. Högst torn vinner. Tjock katt, liten katt, svart katt, och alla jamar lite irriterad när man släpper dem. Evighetslek. Tar aldrig slut. Ren avslappning för hjärnan.


Koi Pond (Gratis)
Var de äldre tjejernas favorit redan på iPhone. Man flyttar runt fiskarna lite i dammen... och det blir fint. Titta mamma. Jag vet aldrig vad det är jag tittar på, ser likadant ut jämt för den som inte har lagt tid på det.


Den här typen av lekar är kanske inte jordens mest utbildande, men roliga, eviga och trevligt långsamma.

Det som saknas mest bland apparna är det som kanske Stardoll borde vara bäst på - dekorera rum, styla, sminka, gör egna mönster och kläddesigns, sätta ihop scrapbooks... mmm scrapbooks i iPad... finns mycket att drömma om för både mig och barnen.

Eva Wieselgren rekommenderar några iPhone appar för barn.

Vad är det som är så bra med iPad?

Girls' Games - baby land game

How happy do you think I get when my 8 years old daughter presents her and her best friend's last personal project -

a baby land game!

When you first enter you get a drill so that you can bore your way through the giant baby bottle.

Next you get a question and if you know the answer you achieve a bottle of green poison. These are the anti-dote to the very deadly mushrooms.

You decend the stairs, collecting the coins on every step, until you reach the floor. Again you get a question to answer, and if you succeed the giant pacifier will offer you a bone to please the dog... you enter the next level.

Att lia är grönt

Grönt, det växer, saftigt liv. Jag har liat en äng idag. Jag står som mitt i ett William Morris mönster och börjar särskilja de olika ängsblomstren utifrån färg och vattenmättnad. Långa gula torkade grässtrån går lätt av, det våta mörkgröna gräset är svårt att skära. Det böjer sig, slinker undan, lever. Vill leva.

Ett vanligt år följer gräsets och bladverkens gröna frodiga harmoni på en kort intensiv månad med det unga, friska, spirande, hoppfulla skimrande ljusgröna lövverk som ser ut som en impressionistisk tavla.

I år är ordningen annan. Det gula, torkade, brända kom före. Det gula blev det vissna förräderiets färg. Gult som annars förgyller augusti med mogen säd, sol och glädje - guld. När gul är klar och ren och beständig är det en lycklig, ettrig och energisk färg, medan den urtvättade, smutsgula tonen känns simpel och gammal.

Gul är min favoritfärg, långt innan dagens liande, och gröna uttryck i alla dess former kan få mig att inte vilja sluta beskåda.

Jugend, 70-tals naturromantiken och dagens ekologiska och naturbevarande rörelser kommer i vågor – efter destruktiva krig, efter upprättande av struktur och ordning, lockas vi tillbaka till det naturalistiska. Vid sekelskiftet var det puritanerna som ville återgå till det naturliga efter nya gifter i både kläder, smink och hårfärger. Industrialismen som sådan fordrade förstås också en motreaktion.

Victor Horta


Antonio Gaudi


Alfons Mucha

Gustav Klimt

Arthur Rackham

På 70-talet var återigen en önskan om att människan skulle frigöras från krig, jobb och förmyndare.

Biba




2008 var den senaste höjdpunkten för naturväsen, älvor och skogsrån att dansa i dimman, och den här gången handlar det om något än mer avgörande för mänskligheten – vår överlevnad.

Erdem hösten 2008


Prada våren 2008


Förra året förändrades estetiken mot en råare avbildning av naturen, för att i år övergå till en mer futuristisk och grundämnesliknande färgskala. Och den är varken grön eller gul, utan vit, beige, brun och grå.

Rodarte hösten 2009


Klä vackra Judith i innovativa sekelskifteskläder på Stardoll.

Läs mer om
Rosa
Lila
Blå

Merge magazines and online shopping

Net-a-porter is taking a huge step towards what all magazines must become - and maybe all fashion online shopping devices as well. This is what you really want a traditional magazine to be, that has not been possible in print, but is online. It's a merge of instant online shopping and a glossy fashion magazine.

All images you see, even the ads, are linked to a shopping layer.

For navigation you both have the glossy cover, an image overview and the number of pages to flip from 1-49. All those versions are needed to find your way back to where you were, to get a grasp how much you have left of the experience and to get the full magazine feeling that you don't want to miss.

There are of course few articles, net-a-porter is an online shopping site, but those added are great presented, they are on fashion and illustrated with lots of images, more than in a traditional magazines as that many images would take too much space in the layouts.

Now I only long for additions of/from users - possibilites to add comments on everything as well as blogs and uploaded personal images according to each garment and article.

Everybody wants happy users

When searching on ’responsibility cyber bullying’ almost all hits concern the schools’ responsibility in this. E-mail, sms and personal homepages have eased being bad to each other. Teachers, parents and school have a tough time raising kids to humanitarian citizens.

When working with Stardoll, we’ve seen this as a part of the responsibility to run a community, as well as a demand from the users. We early decided we wanted our members to leave the site ever day in a comfortable and even empowered mood. A bullied girl is not feeling empowered.

When inheriting 200 dolls and 200 000 member pages from Liisa, I spent many months parallel developing the game and hours in customer service. It stood clear from day one that there was a subculture of girls who liked girls who was not combinable with most teens and tweens from all over the world. Only their names made me blush and both their language and missionary were not appreciated by most other users. We erased these kind of accounts again and again and again until they accepted that this was no longer a place that they could use for their purpose (might sound harsh, I hope they have their community somewhere else where everyone feel comfortable and are happy with this, maybe even get empowered by it).

Next question was not as evident. We could clearly see from the user input that American tweens were much more sensitive to foul language than most others. With their background they did not let one little ‘shit’ pass and they reported everything. By our Swedish standard I guess we found these kids a little policiere and prudent. When translating the site to several languages we implemented a strict language filter that doesn’t let any bad words through. When releasing this feature we had to take a stand – what words did Stardoll accept and not? Would older and European users find the conversation too childish and boring if they weren’t able to write even the tiniest little ‘shit’? We considered that if half of our users didn’t feel comfortable with this language, we had to try to ‘raise’ the rest to accept this. We never had ANY comment or disapproval of the strict language filter.

One of the conceptual values we worked by when developing the site thereafter was ‘Safety’ (later Haven). The girls should be safe to be on Stardoll. Safe to be girls. Safe to try out their style, personality, social interaction, creativity and more. Safe to be online in a big community.

The members also kind of raise each other, they let others know what is ok and not, but to get there the community have to set the right premises. In every decision – in everything from sales, design, banner production, conversion layers and in all communications with the members - we weight in the value concept of Safety. Doing this the entirety will come as close the the ideal goal as possible. Example of details where the Safety value makes big difference is

- Categories available for report. Presenting specific categories for the users to report each other in gives a hint of what is accepted and not.

- No personal information is aloud. Both language filters and categories for report informs of this. All reports are followed up.

- Only winners are presented, other voting results are not visible for anyone. It’s not empowering to get bad votes on something you have put lots of effort on, and it’s an obvious trigger for others to pick on you. The trigger ‘to win – to become covergirl’ is the only that matters, internal hierarchies are not necessary for a great game.

- The copy in a banner is changed from - ‘Everyone is pretty on Stardoll’ to ‘Be who you want on Stardoll’.

- No real life images of members are allowed as they would completely destroy the possibility to try out different personalities without being bullied. The game would be ruined.

- There are space for 30 Best Friends in the presentation, not only one. If only filling in one, the empty spaces look kind of... empty.

- Despite user requests we don't publish a bold Britney Spears when there is something that doesn't seem sound.

- Keep at least one gift free for everyone to give to anyone and encourage to send this gift to newbies and others. This gift must thereby be very general and maybe even be a trigger to start a conversation.

At rare occations when this value has been compromised, when prioritizing something else before the Safety, there has appeared leaks where cyber bullying has found its way. If there is only a tiny chance that a feature might lead to attempts to cyber bullying, it will. It’s a choice – a safer, maybe little less challenging/fun/selling version of the feature to avoid an overall negative experience.

This kind of ‘leaks’ must then be followed up and contraproduced. We run a Best Friends Forever campaign. In the first step we encouraged the members to suggest how to be a good friend on Stardoll. We put 10 of the great suggestions together to a code of conduct and for ten days 200 000 girls returned every day to sign under each of the bullits. The campaign was hugely appreciated and the bad tone we had experienced was calmed – for some time…

I guess what I’m saying is - parents, teachers and users – tell the people behind the features what you want! Don’t work against cyber bullying on your own, but take the producers to your help. They have great opportunities to make impact, to reach out.

Girls’ Games IV – tweens and teens today are same same but different

We adored Madonna, today there is Lady Gaga. The through all times eternal icon for all girls of any kind is Marilyn Monroe – these are the women who are sexy and thereby adored by men, but who still keep the power over themselves and turn the worship to their own profit. This is why big busted Lara Croft worked well also for women even if her breast size was debated.

We found inspiration in future heroes Princess Leia, Ripley and E.T. Today’s girls get inspired by mystic Bella Swan, Arven and Avatar. I’d say the only difference is that in the 80s space was the mystery – the future, today the Twilight zone is what we long for – a place we don’t know anything about and therefore can have promising hopes for.


TV provided us with Pamela Barnes Ewing, Sammy Jo Carrington and Melissa Channing. Today it’s Hannah Montana, Lauren Conrad and Sara Sidle(CSI) and many more. In the 80s the grown up intrigues were showing us how normal we were in our real lives. Today someone else’s strange real lives are telling us how boring we are in our real lives.


We wore Levi’s, Converse and biker tights. Today’s girls dream of Chanel, Miss Sixty and Louis Vuitton. The economy is kind of different and the kindness of the parents has grown.


We screamed after Michael Jackson, Kiss and a little later on Public Enemy. Girls today have a wider selection and much younger, almost peers to follow. Some of the faves are Tokio Hotel, Robert Pattinsson, Zac Efron, Jonas Brothers, McFly.


So the habits are the same while there are minor differences in economy, lifestyle and male icons. What differs is of course the standard access to Internet, mobiles and games.

Most remarkable is probably the mobile phone use. 54% of all am teens text daily and sends and receives 50 or more messages per day – 1500 per month! 14-17 year old girls are the most active texters, sending 100 or more messages per day.

Next is that girls play games. 97% of all American kids and more than half of American adults play often. The NPD Group report “Gamer Segmentation 2009,” says that 28% of females are playing video games (40% of all players). But not all female gamers are young. More than 33% of women ages 18 and up play video games – surpassing the 18% of boys ages 17 and younger who play video games.

With Stardoll’s 60 million members there is no doubt that girls like and spend time on online fashion games, if they are designed the right way. A majority of the girls on Stardoll are 11-12 years old.

Stardoll was specifically designed for these young girls – those who had left their Barbies and who started to turn to the grown up world for the first time. It was designed to be a free pass from school yards’ peer pressure and from impossible media dreams. It’s a place where girls know they are welcome, where they are safe to be girls. It’s a place where they can explore their growing personalities and try out both looks and social behavior without worries, restrictions or risk taking. They can’t do anything wrong, their creations are always right, they are right.

But it is also those who still have the time, and who is still more in an experimental world of play. Around the age of 15 these girls are turning to the real world for real life practice. They almost don’t play computer games at all.
What they practice on and offline is self marketing – to be seen. They blog and participate in social networks to promote themselves. They do absolutely use Facebook or other social networks, but not as often as those age 25-45 years old. They don’t need to, they see their friends much more often than we oldies do.

Overall the media time spent is not that different!
8-18 years old spend 32% of their media time on TV, 25% on their computer and 20% on their mobile phone. Consoles only take 5% of their time, partly due to that it’s not a multimediatasking activity. Both TV and videogames are decreasing the older the teenager get, while music takes more and more of their time. Style, music and friends make the identity.





Going back to my own teenage head I guess girls run about the same kind of mental life today. Friends and media are the only things that matters. Popularity and being seen is in focus and most girls don’t have time for games between school, sports and friends as soon as they are free to go and do where/whatever they want.

all stats are found here

Previous Girls' Games Posts
1980-1984
Kids 2010
1984-1994