Karins hängbröst veckans bästa läsning

På sex rader har Karin, Karins Konstgrepp, berättat om sin kroppsnoja som hänger i sedan Veckorevyns råd från tonårstiden. Över 100 kvinnor, däribland Veckorevyns chefredaktör, har svarat på hennes avslutande fråga 'Vad har Veckorevyn lärt dig?'. Där redovisas en massa ohyggligt knäppa måttstockar och råd som man som tonårstjej i sin osäkerhet och ovisshet funderade tillräckligt mycket över för att man ska minnas det för livet. Ja förutom chefredaktören då som hävdar att tidningen idag har ett helt annat tilltal.

Det här blev veckans bästa läsning - ett kort minne påfyllt med 100 till av samma sort som beskriver ett äkta och odiskutabelt samhällsproblem och en ouppskattad men väl rotad struktur.

Cowards stay behind when the future is created

Recruiting, promoting, dismissing by safety.... or cowardice. It's not a new order but it's a model that might not work very well in times of change. Media companies act in an era where we have absolutely no idea of where we are going, what we should or should not do. Everyone have versions of the future, but it seems as safety is most often prioritized to innovation and disruptive actions. This is highly frustrating for those who are a step ahead. Normally that is the early adopters, but now it seems as those ahead are the big crowd. The mobile, social mass is ready for the future while the traditional media businesses stand still wondering where the money is and choose to do if not nothing, but very little.

But there is obviously money to catch - in Facebook integrations, in applications and in the new mobile reality. For those who understand it.

Leaders keep surrounding themselves by dweebs - nice people with long history in the business (print, games, broadcast). The dweebs will never take or make a conflict but will not eather push to reach progression. They will not challenge teams or strategies and new, to begin with unexpected contenders, have free space to make fast moves and conquer the constantly contracting global market. Contracting in the aspect that there are no distanses anymore and expanding as you are always able and thereby should or must aim for the population of the entire Internet. This means that small unexpected parts all of a sudden become huge and powerfull.

This chicken leader is missing out on the most imporant of the web - the end mobile social user. These bewildered media companies protect their beloved content desperately. They know their traditional users by heart - those who watch, or play or read - but they don't know the new style user. Spotify and king.com presented a first version of their products already 6 years ago, in a time when the social graph and Facebook not yet had any proven value. Fall 2009 american visit metrics dropped in many communitys. The Lehmann-Brother fall the econimists claimed. We will recover. But it wasn't logical. Online gaming and entertainment is a growing industry in economically restrained times. User surveys insinuated in the same time that Facebook grew and that it gained timespent and visits from others. The american figures kept falling followed by more parts of the online world to the favor of Facebook. It's all very easy. People with time to spend spend it on Facebook. It's where they are and you should really want to be where your customers are.

Spotify and king.com amongst others dared to rethink, add, change their great working core products. They integrated with Facebook less than a year ago and are today on the top lists of reach, timespent and stickyness. They got the future and have passed everyone who doesn't believe in it. All those who believe that they are doing mobile first just by making their content accessable in the phone, or they who think that mobile is and should be a parallell feature to the content, not integrated with it.

The traditional content has worked fine so far and the customers doesn't ask for anything else. But things doesn't have to be broken to need a change. It is time to let go of safety... or cowardice, and let people who know the mobile online end user be disruptive.

An interactive video on sign language

I got the mission to make a game for sign language but realized that if there is something that deaf people have loads of on the Internet it is games. The language must be visualized through video as both hands and face are required. So I modified the mission to interactive video production and looked for inspiration. First I found MegaVega who have produced lots of videos with tunes that children like translated by sing language dance moves. I'd love to see them as background dancers in some music children's show.

I liked them, but needed to show them to some deaf eight year olds to know if they would appreciate it. They sure did, but they also showed me what more they like on YouTube. Vanessa Hudges! But they can't here? No, but many music videos are build by short often romantic stories whith no long incomprehensive dialogues. They are very visual, emotional and tell their own short story.

I've further been looking at the Magnum Pleasurehunt game, and a handfull of interactive stories where the classic man from La Linea is my favourite - short sessesions and very simple choices and stories.

I will also further explore the possibilities with web cam games and timing games as Guitarr Hero to see if I can offer a set of signs to use for different purposes - to put a song together in the right order on the right time or to collect items through knowing specific signs. There is not much done so the field is open, but it is also difficult as I don't know the language and the Swedish target group/sign language source is very small. To be continued...

Cool by person, not by style

So I'm trying to figure out who I want to be right now by looking at the fashion brand ads for this fall. I have set that I'm not a challenging retro futuristic Prada girl - I have too much on my mind to cope with provocated discussions. I'm too old and sophisticated to be a young bookworm in Dior. I don't want to be bored in Ralph Lauren and there is no room right now for a creative Gucci life.

Sonia Rykiel presents a colorful woman at a café, she's not really having fun. She's a grown up, not excited, but yet interested in people around her. She could probably be me. I don't really like her dress but looking on the rest of the collection I see myself in many places. It's soft and female yet not sexy or provocative. This could be me those very rare days when I have an hour with no children meeting up with a friend and enjoy everything I never have the time to enjoy otherwise.

Then there is a very androgynous girl staring at me from the darkness. She wears a Paul Smith coat, a white shirt and a cardigan. This is me. These clothes works for me every day and reflects who I feel I need to be - no matter wether I like it or not. I need to be tough and strong and talk the same language as men around me to get my voice heard, I need to act as a man. The rest of this collection suits me perfectly - it's not really as masculine as the ad, but rather practical, neutral and genderless.

I find a woman in between the social Sonia Rykiel and the demanding Paul Smith types. It's the Joseph jersey and whool cozy woman covering up for the freezing cold winter. Soft, androgyne, practical and not challenging or daring. 

I try to get an image of a celebrity of any kind that would reflect this style and Sigourney Weaver pops up - a woman that never have needed to dress in any style to become cool, a woman who is cool just by herself, in anything.

Sonia Rykiel

Paul Smith

Joseph

Man syr, berättar och lyssnar på en syjunta

Syjunta är en grupp, av framförallt kvinnor, som träffas för att ägna sig åt sömnad och handarbete.

Alltså man syr, virkar, stickar eller broderar – och umgås. Syjuntor låter lite gammaldags, men verkar vara något som många saknar när de försvinner, eftersom de återuppstår med jämna mellanrum. Eller de finns nog alltid, men blir mer populära i vissa perioder.

Igår hämtade jag enorma mängder inspiration från Beata Wickboms bord fyllt av färggranna garnnystan, stickor, pärlor och påbörjade och ibland avslutade hantverk. Det är otroligt trevligt att skapa något, och dubbelt upp om man skapar något som går att använda, som gör att man slipper handla, något unikt, något som inspirerar andra att själva pröva på. Syjuntan är också ett bra sätt att få lära sig hur man gör – stolpar, luftmaskor, moucher och mönster. Jag är ett steg närmare egna amigurumis.

Än mer inspirerade sällskapet. Det går inte att prata så mycket när man koncentrerar sig på att räkna maskor. Det blir mer att var och en berättar sin historia ett tag. Man får lära känna varandra på ett mindre ytligt sätt än på ett ståmingel, alla lyssnar på och fokuserar på en i taget.


Igår var det - alla lika imponerande - Lesley som aldrig ger upp, Görel vars första film kommer upp på biograferna om en månad, Sofia facilitatorn, Paula mästervirkaren och den som matchar uppgift med rätt person, Katrina som får saker gjorda, Eva uttrasslaren och Jeanette som man lyssnar till när hon talar. Och så Beata – nätverkaren, moderatorn och den ultimata värdinnan. 7 nya kvinnliga förebilder!



Det vore så klart kul med några virkande män som kunde berätta sina historier också.

(Köp snigeln på Made by Sohpie om du inte kan göra den själv)

Everyone's reflections from 3 days in Dubai

Here are the summarizing reflections from most of the She-entrepreneurs after three days in Dubai.

Samantha - Started off one to one, now I’m one to thirty.

Caroline - I have personal connections to everyone and understand the context where everyone comes from.

Camilla - A relaxing experience where we know eachother.

Raya - I extended my network. Action point is to start using the social media tools as much as I can.

Hoda – I have become optimistic, I had lost all my hopes.

Abeer - Friendship.

Malin – Constant learning and friendship. Next step is to go to Damaskus.

Eliza – new interest for the middle east, and next step will be to learn more.

Sofia – will take care of this network.

Antonia – greatful for your stories.

Karin – we are a good family – you challenge your familly, you cry together, you fight and laugh. I’ve decided to do something else in life when I come home.

Pernilla – want to use what I can do and am good at to help you do what you are good at - revolutions.

Noha – I will miss you all. The network is very important so I think you will all be a big puzzle that will help you all.

Norhan – I think this network is really working for change. I have been asking questions and got help. I have learned something about each one of our mentors here. Now I have energy and I will lead my own project and runt my own baby.

Ida – glad we are so united. I have heard such great stories and is happy to bring them home.

Sara – sisterhood. The beauty of contrast.

Solidad – beauty of trust, honesty and acceptance.

Context and feminism differs

Fortunately the surreal Dubai experience was balanced with real life of the same weight. There were eleven very real women telling us their very real stories. It was just as inspiring to discover how we were just alike, our meeting-points, as to be bewildered by the differences. As women, or even just ambitious social entrepreneurs, there are no discrepancies. The contexts are widely separated.

The Iranians rest in my mind with their listlessness. I felt they didn't have much hope for any changes and I'm not sure that they knew what changes they wanted. They seem to often rely upon medical and scientific proofs and it was clear that our countries don't present the same facts. In Sweden we believe homosexuality proven not to be a contaminating disease and women are not yet proved to be better fitted in sense of orientation than men.

Our Egyptian queen-like participants confirmed a sense of that not much has changed after the revolution, but when digging a little deeper it turned out that she was now allowed to talk about what ever she wanted to talk about in public and people are performing and letting their messages out loudly on the streets. The remaining frustration is not to disrespect though. It requires lots of energy, dreams and high goals to succeed with the performance of this people - they have still far to go to reach the goals they were breaking the ice for.

The Palestinian girls could have been my Stockholm neighbours and yet they and their parents have been living in contingency for all of their lives. Revolutionized news can never touch them as they have never had a stable state. These entrepreneurs have huge will to make change and even though they found it hard to register a company targeting a good cause, they had found their own ways to deal with it - slow but concrete. Both them and the Jordanian girl had run into system problems with their projects when trying to create job opportunities for unprivileged women. Women who are not allowed to work in a house where there is a man present or carry the garbages outside the house are not easy to engage and when succeeding their salary goes directly to her husband anyway. But clearly the failures only create new ideas to move forward.

The Syrian was a chapter of her own - a woman in the middle of a revolution. Every piece of her and her story felt invaluable, and I am just happy that there are people like her. It's those who make changes come true. She had it in her finger tips. I feel certain that we will read about her and her friends in the history books in the future - that I've met a historic person.

We also met three outstanding Dubai located women volunteering for the Acumen Fund. They had all changed their banker careers in New York for the same in Dubai. I have never ever dreamt of beeing an investor but they made me envy their skills in making big money and investing them in huge long term beneficence projects around the world. I'd like to put them on tour inspiring all hungry economy students to become rich and beneficent.

I guess the only subject we never touched during these three days was feminism. Some of the projects in the group aim to spread women's rights to those who don't know them, and I'm sure we all had the same base in the Universal Declaration of Human Rights, but feminism is much more complex than that. While someone believes that wearing hijab is the only right way to live life even though she by that is forbidden to enter night clubs or even take a job, someone else believes that the color of pink by itself will turn girls to limited helpless souls. These are sensitive matters - true to one and false to another.

We had a engilded tea at the Emirates Palace hotel in Abu Dhabi after having been rejected to enter the night club due to wearing hijab. By respect for the religion they said - unsexy and conciously excludingly I suspect.

Soledad Pinero Misa och Malin Speace

Dubai starting it's own new culture

Dubai is hot as a sauna. And humid. When being in Sweden it’s completely impossible to imagine what it feels like to always be surrounded with such heat and the first day you’re just amazed by it. This state of amazement strikes me again and again the following three days. Most of the impressions from Dubai are impossible to imagine before you experience them.

Dress code attitude
Already at the airport I get amazed by the tricky attitude of 10 customs officers in kanduras in their saunter in front of the passport check. Kandura is the classic arab style white ankle-length white shirt that at least half of the men you see in Dubai wear. These guys are holding a show of power in front of us. Only when they want to they will staff a counter to speed the service of the squiggeling queues of dead tired travelers. It is 6 in the morning and we’ve been stuck on a plane at Qatar airport for hours.

The mixed dress code of the airport is remaining also when going in to Dubai. Many women wear an abaya, a black over-garment covering most parts of the body. Just as many are covering their head with an hijab. Again as many cover only their hair with a shawl, but I would say that the biggest part are western styled – not provocative, but proper and stylish. The total overview reminds me of New York.

The land before Mad Max
In the taxi my company asks the driver if he is originally from Dubai and yes, he answers… Later I am thinking that we must have met the only native driver in all of Dubai. Who can be from here? There seems to be no original town, no history, nothing before these skyscrapers. I learn that there have been people living there since early 1800 and it was formally established in 1833. The modern Dubai was created after the UK left the area in 1971. I am almost right though – this taxi driver is a rarity. 84% of the population of metropolitan Dubai was foreign-born, about half of them from India. I still guess that most of the city has risen from the desert as a strange construction of concrete, shiny facades and futuristic lush designs. Entering the Sheik Zayed road makes me pretend I’m in the world before it turned to the apocalyptic set of the Mad Max movie.

A country of free, well educated, wealthy men and women
The next morning I learn at the School of Government that there are 22% women in the Dubai Government, 59% women in the work force and 70% women at the university. These are interesting figures considering that the population is 1,7 million, of which 24% are women.

Later I am taking a photo of one of many walls decorated with the current ruler, His Highness Sheikh Mohammed bin Rashid Al Maktoum, also the Vice President and Prime Minister of the UAE. I find it amazing that his family has been the constitutional monarchy since 1833, but an Egyptian friend working in Abu Dhabi informs me that the people love him. This Sheikh sees to that everyone in this country is wealthy. The people building and falling down the skyscrapes are all guest workers – free to go home if they want to.

A fictive reality
I had a coke at the top of my hotel, enjoying the view of Burj Khalifa- structure in the world (321 meters), but only that height 40 floors up is enough to make me dizzy. I was wandering about in the redoubtable Mall for an hour, thought I would never get out and get some fresh air again, passing an ice rink, an enormous water fall and a gigantic aquarium. I felt dizzy all the time from constantly changing temperature from outside 40 degrees to inside 18. At night time the city is fully illuminated, shimmering, sparkling, glimmering. It’s beautiful but you just keep wondering how much energy is used to make this fictive city become real. I also start to hunger for the real people, the real Dubai, the real air. But there is nothing else. The air in Dubai is air condition, the habitans are bankers making money and the culture is futuristic buildings and concrete floors. This is a new culture, in it's very beginning.

In Dubai with Swedish Institute

The Swedish Institute (SI) is a public agency that promotes interest and confidence in Sweden around the world. SI seeks to establish cooperation and lasting relations with other countries through strategic communication and exchange in the fields of culture, education, science and business.

I'd say that lasting relations were built last week in Dubai when fifteen swedish social entrereneurs rejoined their protegees from different arabic countries. I got an irretrievable gift in the form of an invitation to join this group to coach them further in the power of social media. Thank you Javeria Rizvi Kabani for that. I feel like I owe you one.

She Entrepreneurs is a program for dialogue, mutual understanding and knowledge sharing between young women social entrepreneurs from the Middle East, North Africa and Sweden. The program, She Entrepreneurs, includes participants from Egypt, Jordan, Syria, West Bank/Gaza and Iran. Its aim is to inspire, provide tools to work for sustainable change, and to develop a network of women social entrepreneurs in the region. She Entrepreneurs is a pilot program that was introduced in Stockholm in February this year.

I will make three following posts from this journey. The first will be about Dubai - the most screwy place on earth. The second will be about the meeting with these amazing women - so alike but in such different contexts, and finally I must probably put down some thoughts on some new discoveries about the power of social media.

Read about the Swedish Institute and the She-entrepreneur program and check out theTwitterfeed on #sheent11

It doesn't have to be broken to need a change

Luke Williams talked about how to be and not to be disruptive. I use to avoid people who have written a book because they tend to market it with a catchy and quotable summerization presented with an attitude and a big sapient smile. Maybe I didn't think that the concept of distruptiveness was possible to summerize well, but I guess Luke proved me wrong.

In a business world of nonstop change, there's only one way to win the game: transform it entirely. This requires a revolution in thinking—a steady stream of disruptive strategies and unexpected solutions. In Disrupt, Luke Williams shows exactly how to generate those strategies and deliver those solutions.

He kept his promise. I feel I can use some of his catchy quotable summerization as a checklist more or less.

- Don’t build what people want, build what they don’t know they want. (Ford said it and Steve Jobs is a master of it.)

- It’s hard to be disruptive because we want people to like us, we don’t want to separate from the flock.

- Disruptive is the opposite of control and stagnation.

- We tend to like and favor ideas we already know - those that fit in to what we know from before.

- Being intentional unreasonable prohttp://www.blogger.com/img/blank.gifvoke new ideas.

- Identify clichés and make a contradictory to find something that nobody else does, something surprising and disruptive.

- It doesn’t have to be broken to need a change.

(Socks are sold in pairs of two - no at LittleMissMatched who sell socks in three for mixing and for the one you always loose.)

FourSquare co-founder Naveen Selvadurai prolonged the list with
- The more unexpected the higher outcome.
- The more predictive the easier for competitors to copy.

When building Stardoll we have been stuck in and practiced each and everyone of these problems. I just wich that I had had these tweetable oneliners to lean on by then. It never worked very well just saying 'Girls will like it'. On the other hand, it will always be hard to convince everyone, or even anyone, that you are not crazy but the rest of the world is.

Read about crazy genius Steve Mann and Dave Asprey.

What is the most disruptive - full time conntected or fully disconnected?

Keynote speaker Amber Case (@casorganic) turned out to be the most charming personality ever. She is that sort of person replying every question with a smile and a ‘thank you’ before answering. Telling her story she laughs over and over again, enjoying the world and the people in it.

Amber showed us the story of Steve Mann, an amazing half maniac creative genius from the 80s still active today. We laugh at him because he was so out of the box but he was really ahead of everything – so far in front of us we couldn’t realize it, crazy enough to try out things before they were possible. This made me think of who is that Steve Mann character of today. Who is considered full feathered crazy but will be recognized as genius in 20 years?

Maybe we soon after met that person in Dave Asprey. Dave himself challenged Amber already at her speech asking her if she was only passively talking or if she was actually doing any cyborg practicing herself, which she replied that she did. She, just as Dave himself, measure everything she does. Statistics about you and your body seems to be interesting to the scientists and you can’t avoide the sense of elitism as often with cyborgs. There is always a fine line between health and support and superhumanpowers.

I interpreted Dave’s story about going from a super clever 150 kg computer addicted guy in his 20s to an (almost) normal functional family man with the help of happiness data as a story of healing – a remedy. He has found a way to control his mind and not let it do unhealthy choices, but on the contrary, only do what makes him feel good. You get a little scared by this man and yet I’m wondering if he’s not the Steve Mann of our times. Will we in 20 years look at him and see that he was right even though his practice will seem disruptive even in the future?

Susan Maushart discovered just as Dave that the fulltime connected life can have bad impact on the health of a family, and so she disconnected the entire family for a year – including 3 teenage kids. I wanted to ask her what she believed that the kids will say about it when they are 40... My mom experimented with our lives...or My mom did a real good move back then... To be completely disconnected today means that you put your kids outside both communication with school and moreover with their friends. Again this might have been the only remedy for this family, but I feel that I will not try it at home.

The success of the GameBoy

I held a very short session in a composition of three today, filling in Björn Jeffery's talk on the Toca Boca research on bluckbusters. Here is an even shorter version of my preso:

There are lots of lessons to learn from blockbusters and I’ve been looking into the success of the Nintendo GameBoy.

I started by asking all my game savvy friends about it and they all answered short and direct in one word – Tetris.

Tetris was included in the GameBoy per default from the release in 1989. Nintendo run a long struggle for the rights with both the Russians and other parts, so the game was strategically important for them. But why were Tetris and Gameboy the perfect match when everyone else were doing cooler stuff? Tetris was and is considered a game for girls.

Other gaming consoles of different brands were all cool looking black as something to steer a spaceship with. The Atari Lynx was released right after the GameBoy with mediocre success. They all offered the latest technology at the time, the coolest games and design - the kind of features that appeal to any hard core gamer. The target group was by that limited to primarily boys 16-30 years old, at most 10% of the population.

The Nintendo style was completely different. I’ve urged for everyone of their devices and I own them all. It's clear that they recognized a potential market much bigger than those 10%.

They made a toy that most people could possess and play. It could be carried in a pocket. It was cheap, easy to start and end and had long lasting batteries.
A tech device has wires and ports, a toy has batteries.

Long life time batteries are also important to let people bring it along to school, handle it to others and to get hooked to play for hours.

A toy has easy interaction for the inexperienced. No pre-skills demanded. It’s easy to get started. But to get that quick start you also need a fun short session game that is easy to get into.

The low price was prioritized to let everyone be able to own it. Cheaper weak processors didn't offer complex graphics and action games and Tetris was required to create the perfect match.

This Nintendo reciepy is most relevant today – keep casual games as casual as they can get for casual people.

Druged or young and creative by Gucci

The Gucci ads give pretty much the same mood expression as the Ralph Lauren fall style - bored bought women. Looking at the entire collection it's kind of sad they choose that approach as the styles in fact are colorful and vivid. It's full of life, but the ads remove all spirit from the wearer. It presents the drug dealer VIP room behind the dance floor or the late night when all the excited Donna Summer fans have left. They probably want to connect it to the mid 90s blasé top models in the same place and mood.

The catwalk reminded me more of the 70s Cher and Lindsay Wagner, by that time natural beauties with elegant and still young and creative looks. That type I'd love to be.

We get what we want with Facebook ads

Someone called me from the radio the other day, wanted to ask me some questions about Facebook ads. I recommended her to talk to someone who's working with ad sales, as they proudly will inform her of how detailed and excellent they can work today to reach their target groups. My guess was that the journalist calling was of an opposite opinion. I had just been warned by someone in a discussion group to not fill in any profile informations on Facebook as the entire world will start to look exactly like you.

Ad sales teams consider their work to be a service both to the users and to the company. Free, or almost free, online features require loads of traffic and ads is an obvious source. The higher click rate you get the better optimized ad of course. You obviously don't want to pay for unclicked views. Loads of different versions of ads are tested and over time adjusted to what the audience is responding to - we get what we want. The sad effect of this is (if they senders do it right) that all I will see finally is blond middle aged women, or maybe even worse - very young blonds with fit bodies and no kids, but I will for sure not identify myself with any other skin colors or social classes than my own. Feels somewhat as a step back to the 50s only that everyone will have different normalities.

Letting Facebook normalize your world is not allways appreciated. On the other hand badly targeted ads are frequently mocked with the ironic comment 'Who do Facebook think I am?'.

Musing on Gamification... Motivation... Usability... Fun

John Cook refers to PopCap co-founder Jason Kapalka in GeekWire July 21

Creating a term like gamification does more harm to the business because it actually dilutes down what a game means. And, in his view, a game has one simple goal: to be fun.

On July 24 Peter Friedman suggests 'Maintainable motivation' as a new term for gamification.

The ‘science’ of maintainable motivation extends far beyond games and gamification, because it includes all aspects of persistent engagement, even when the initial intention was ‘single-action’. For instance, a sales message might be a ‘one-off’ opportunity to buy something (for instance, selling your car: ‘perfect condition, one careful owner’) but it might just as easily be sold from a dealership which will want you to only ever buy cars from them for the rest of your life.

My reflections are that
- the term Gamification feels as it is forgeting or denying that much of the knowledge of motivation powers is not deriving from games only but from sciences as pedagogy and psychology. Gamification is all about usability and goals. Previous on this >>

- the goal of gamification is to make something - anything - fun or at least without thresholds for the targetgroup, pretty much the same as a game, pretty much the same as pedagogy.

- the social games don't always have a fun core game (sow and harvest) but the game mechanics make it fun to interact, compare, invite, return, progress and even to pay pushing social or individual triggers.

- there are fun core games that get boring as game mechanics for introduction, virtual economic systems, progress and so on are bad.

- it is sometimes difficult to introduce non gaming or non social media users to the term of gamification, and easier to talk about motivations. But words such as Quests, Missions, Progress and Rewards are not foreign at all.

OMG, I chose a boyfriend in Top Girl

I've tried CrowdStars iPad app Top Girl - same graphics and shopping as in their previous facebook app It Girl, but now with focus on a boyfriend. What a sad story, and yet reckoned to be a huge success. You create your avatar from a few botoxed western Hollywood actress looking features, dress for success to find a boyfriend who will bring you all luck in the form of gifts. In my heart I hope that it is not primarily the game itself, but rather the now classic and well implemented game mechanics that make the girls get started, bring in all their friends and return.

Send your friends gifts on Facebook and maybe they will send you some back - check
Shops not available at this level, work your way up or pay to get there now - check
Return in x hours to attend your relation - check
Share every one of your steps for all your Facebook friends to see - check

But then I guess the message below is one that few girls can resist... (from Facebook Top Girl app)

Cacharel just made me feel old

This is pretty much exactly what I'd like to wear all this summer. This Cacharel collection was one of those you feel directly when you see them that this my look for the summer. I felt a little modern there for a while. It has all the practical styles - the skintones (that didn't work out at all as cheap copies as the nyance requires very high quality textiles to not become seedy), the updated 60's dresses, the florals, the bright colors, the psychadelic prints and the classic and simple cuts that last forever.

Even so Cacharel is closing the cooperation with designer Céderic Charlier after only four seasons and welcomes chinese Ling Lie and Dawei Sun. If it was to return to their traditional brand of romance I would not think too much about it, but I doubt that's the reason and guess they on the contrary are expecting a modernization of the brand. This makes me feel old.

Males are default, females are.... women

Author Max Barry writes so well about Dogs and Smurfs - how children's litterature is supporting the structure where men are default and women are... only women, and how this directs their interests for the future.

Undefined characters are in general considered to be male. Barry is talking about smurfs and animals.

It’s the reason she will grow into a woman who can happily read a novel about men, or watch a movie in which men do all the most interesting things, without feeling like she can’t relate. She will process these stories as being primarily not about males but about human beings. Except it’s not happening the other way.

I think about how I really didn't enjoy either comic books or fighting games until I got me some female leading roles. As a child I loved Bamse, Goliat and TinTin but I soon lost interest as they and all following cartoon peers were male main characters with a female side kick at the most. There appeared som female heroines - first there was Batman... then there was a Batgirl. (Nothing wrong with CatWoman but she is not the main character). First there was the Hulk... then there was the She-Hulk. The same with games.

At the age to appreciate Fantastic Four and X-men where a few amazing chics are presented I had already left the comic strips behind and I found them first when they appeared at the movies and I could find my way back.

I have been told that this is a good thing for girls. “That makes girls more special,” said this person, who I wanted to punch in the face. That’s the problem. Being female should not be special. It should be normal.

...Barry writes

Now I look forward to the upcoming Womanthology, an anthology comic showcasing the works of women in comics, created by over 140 women of all experience levels. It's sad that it's needed, but it's still only in collections like this that extaordinary women has a chance to be the standard.

Ingen nyhet att kvinnor spelar, men rosa spel är ännu ocreddiga

Expressen skriver om 'nyheten' att andelen spelande kvinnor är lika stor som andelen män - men det vet vi väl ändå nu. Stardoll och King.com har i alla fall övertygat mig för länge sen om att jag trodde rätt.

Mattias Snygg tror inte alls på principen med rosa spel.
- Det finnsspelutvecklare som med-vetet riktar sig till kvinnor och unga tjejer som målgrupp och mängder med undersökningar om vad tjejer vill ha att använda sig av, men jag tror att det enda sättet att göra riktigt bra spel på är att göra dem så som man själv vill ha dem. Likheterna är större än skillnaderna när det kommer till vad för storts spelmekanik som tilltalar män och kvinnor.

Det är däremot som alltid trist att se att 'rosa' spel alltid anses vara skit och meningslöst att utveckla alls. Hade jag trott på det hade antagligen Stardoll sett helt annorlunda ut idag.

Både vad gäller de rosa spelen och alla andra spel blir det väldigt viktigt, precis som Mattias Snygg säger - att man ska göra spel som man själv skulle vilja spela - att tjejer fattar att de ska utbilda sig till speldesigners och delta i utvecklingen av spel: Speldesigner verkar fortfarande uppfattas som en helt manligt yrke om man tittar på ansökningarna på högskoleutbildningarna - say what? För mig är det där nyheterna borde fokusera nu.

Ljuvliga Lotta Engberg

Underhållande, charmig, glad, spontan, snygg, rolig och underbar är Lotta. Och bra på att sätta ihop gäster och låtar till en massa glada människor som vill sjunga med. Hon kör Djungelboken på svenska och stjärnonas pappor på scen och alla är med.

Games should have a guided path

I had an hour to spend today at the jury's public discussion of the Stockholm based game education programs of FutureGames. We listend to jury members from DICE (Battlefield), Teotl (The Ball), Lionhead (Fable) och Frictional Games (Amnesia)who were about to elect a winner of the final exam projects. I have not yet had the chance to play the games but the discussions aroused a few thoughts.

The first game discussed was a rhythmical batting game compared to Patapon, but the jury members could not get through it and felt there should be more instructions to it. I spontanously thought about the target group of such a game and finally the designer of the game asked the jury if they had ever played this kind of game before, and no, they had not. A game jury should probably be put together out of different gaming types to be fair I guess. No matter how great each and everyone is in their field, the mix in the jury is crucial.

The second game discussed showed this even more. Someone got disappointed by being alone in a forest while someone appreciated the well rendered pine trees as an experience all alone and yet someone else wanted to find more objects and actions to explore.

Several of the games presented lead to the discussion about whether a game should have a guided path or not. The conclusion was that you always need rewardings for your actions, some hidden and subtle progression and that every action needs to get clear response to make the game meaningful. I thought about Sims where you need to make people fall in love to get children and you need to get children to be able to make them go to school and so on. It's both rewarding and making a path of progression. (as is life)

Well finally I thought about how also fantastic but yet junior game developers tend to concentrate on the core game and forget the same thing as for example e-commerce and communities. They fail to quickly introduce the game functionalities to the user and add more by time. They don't make clear why the user should want to come back soon, or want to go on to the very end of the game. No matter how great a game idea is it is more fun if people will want to play it... a lot.

Looking forward to work with the students on this this fall.

Foursquare turns NY to a giant game of Risk

The board game Risk, in which players maneuver plastic armies on a http://www.blogger.com/img/blank.gifmap in order to achieve “world domination,” has firmly occupied one corner ohttp://www.blogger.com/img/blank.giff nerdom for about fifty years. Foursquare stationed itself in another more tech-oriented corner of that same kingdom about two years ago. Now, at last, the two categories of nerdom meet.

“World of Fourcraft” uses Foursquare and Google Maps APIs to turn New York City into a giant game of Risk.

Read the post on Mashable

Sticking out is more fun than standard

I've been having the thought before and today I read about manrepeller.com in Swedish Elle. It's about the most fashion savvy girls who look crazy to many of us, but who are most confident that they are the very early adopters of the new styles and that in time for the next season everyone will know just how savvy they are.

These girls don't dress up for men. Men think they dress ugly, strange and weird. In general girls should preferably dress sexy, pretty, girly, ordinary - comprehensively. They should dress up for men and not for some else reason.

The fashion savvy girls don't care for that, they care for codes of knowledge that only other fashion people know of. In many cases it's an act of self confidence, fun, expertize and anti-standard. There are of course those who become slaves to this community too, but not original and sticking out is more fun than not standard and easier to get out of than the habit of always pleasing men.


Prada 2011

Company culture close to a Cult

Next when reading Tony Hsieh’s book I’m wondering about how it is to have a family at home and friends from before when working at Zappos. It’s great to love to go to work, to feel that you have friends there who care for you and who support you, but as a parent of three kids I wonder how you cope with the other cultures that you must be a part of – the small communities of every school and daycare that your children belong to? It feels quite important to actively take part in your children’s school when parents arrange mingles and activities. If you don’t your kid is soon an alien to school, friends and to you. So how do you fulfill your parental role while being a part of a culture as Zappos, asking you to check in your full time, ethics and soul into the company?

Or maybe it’s a culture created by and for dinkies or at least childless employees and there should be other companies in the society building culture by, with and for parents… and everyone else who is not willing to check in his soul to a company.

It is much more fun to go to work when believing in and embrasing the goals and when being a part of the company, but at the same time it’s easy for this kind of culture to become a cult – a religion - creating new goals and ethics over time that everyone follows out of pure social validation. In my mind it is sound and maybe even human to be precautious to that kind of traps. At the same time as I adore the described Zappos culture and philosophy, it is always scary when groups become strong and powerful. Powerful cultures got power over the group and over others.

More thoughts from Tony Hsieh’s book Delivering Happiness

Soulsearch and Risktaking deliver happiness

There are some parts from Delivering Happiness that I'd like to keep close to heart and that I hope that I will be in position to apply on my own employees sometime. It's Tony Hsieh about him starting to put the company’s core values on paper:

I thought about all the employees I wanted to clone because they represented the Zappos culture well, and tried to figure out what values they personified. I also thought about all the employees and ex-employees who were not culture fits, and tried to figure out where there was a values disconnect. (s155)

I find this a wonderful way to review oneself, the one you want to be and the one you are.

And about one of the company’s final core values Be Adventurous, Creative, and Open-Minded:

We want everyone to not be afraid to take risks and to not be afraid to make mistakes, because if people aren’t making mistakes then that means they’re not taking enough risks. (s168)

I love taking risks, and I love people taking risks. How boring everything would be with only safers.

Bad stories are making you even less successful

Reading Zappo CEO Tony Hsieh’s ’Delivering Happiness’ most of his philosophy sounds sound and impressive, but there are also some things that fret my mind.

Your culture is your brand

It’s what we often believe and say in this time of transparency, and I guess we who don’t run a huge organization also embrace it while those who do run an organization often seem scared and unprepared. It’s what would give power to the people. The idea is that any employee or customer can spread a negative experience to thousands of others and the effect would be disastrous.

But we are not there. Customers can repeatedly report a bad experience of a service and yet, if the pressure from friends, media or oneself is big enough, they keep coming. For how long I don’t know, but the companies who don’t put the user experience before the money are many – and they stay alive. In my mind they would probably have been far more successful if they set the values the other way around, but yet, they can be mighty as it is.

Even more evident is that it is still very hard for employees and ex employees to spread the word of a negative company culture. It just doesn’t look good to slander your employer. As an employee you look disloyal, disturbing and obstinate. As an ex employee you appear phased out, bitter and gossiping. In both situations you are probably looking for a new position and would much rather be associated with adjectives such as change forward, courageous and innovative – so you better just say something like I cannot fulfill my personal goals within this organization.

It still feels as people just don’t like to think of big successful companies as bad organizers – how could they be successful if they are not doing it right all the way? Nobody want to hear of the bad stories.

Kärlek ettor och nollor

Jag var på kärlek ettor och nollor i veckan, inbjuden som del i en jury i en speltävling på högskolan i Karlshamn. Vi träffades sex deltagare från olika delar av arbetslivet för att enas om några vinnare som skulle belönas med ett stipendium för att få chansen att producera färdigt sina spel under sommaren.

Det var snabbt tydligt att det var tur att vi inte behövde utse en vinnare allena utan kunde ge fyra olika projekt den gyllene chansen. Vi hade under månaden som gick tittat igenom tolv olika projektidéer, några med prototyper, andra utan, och värderat dem utifrån innovation, game play, grafik och möjlighet att slutföra spelet på 10 veckor. Kvar hade vi nu de sex spel som vi gemensamt hade gett högst värdering, och skulle välja bort två av dessa. Tur var det, för jag tror det hade varit omöjligt att komma överens om en vinnare med flera 25-30-åringar i teamet. Jag är både glad och ledsen över att jag inte snart ska fylla trettio. Ibland är det bra att inte se några alternativ, utan tro benhårt på det man tvärsäkert vet är sanning, men ibland är det oerhört frustrerande och energikrävande. För det mesta är jag lyckligt vetande om att det är underbart att lära sig nya saker varje dag.

Ja, vi kom i alla fall fram till att två kommersiellt tydligt gångbara klassiker och två innovativa mer osäkra kort alla kommer att spendera sommaren med att förverkliga sina spel. Jag känner mig rätt säker på att vi får se både Bloody Trapland, Morphball, Sjörök och The Shine of a Star på Steam till hösten.

Vi visste förstås inte ett dyft om varken projekten eller deras grundare, men kanske var The Shine of a Star allra roligast att se vinna då det var två förstaårsstudenter. Hade jag varit dem hade jag blivit grymt peppad och lagt ännu mer fokus på att bli en sjukt bra speldesigner under nästa år på skolan.